At 44ph, your privacy is not an afterthought — it is built into everything we do. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use it, and the rights you have over your own information.
This policy applies to all 44ph services and platforms. Questions? Reach us at [email protected]
Our Commitment to You: 44ph is committed to protecting the privacy and personal data of every player on our platform. This Privacy Policy has been prepared in accordance with the Republic Act No. 10173, also known as the Data Privacy Act of 2012 of the Philippines, and its implementing rules and regulations. By using the 44ph platform, you consent to the data practices described in this policy.
This Privacy Policy describes how 44ph ("we," "us," or "our") collects, uses, stores, shares, and protects the personal information of individuals ("you" or "your") who access or use the 44ph online gaming platform, accessible at 44ph.app, including all associated services, features, and content.
44ph operates as an online gaming platform serving players in the Philippines. As part of our operations, we necessarily collect and process certain personal data to provide our services, comply with legal obligations, and maintain the security and integrity of our platform. We take our responsibilities as a data controller seriously and are committed to handling your personal information with care, transparency, and respect.
This Privacy Policy should be read alongside our Terms & Conditions, which govern your use of the 44ph platform. Capitalized terms used but not defined in this Privacy Policy have the meanings given to them in the Terms & Conditions.
If you have any questions about this Privacy Policy or about how 44ph handles your personal data, please contact our Data Protection Officer at [email protected] before using the platform.
44ph collects several categories of personal data from players in order to provide our services, comply with legal requirements, and maintain platform security. The specific data we collect depends on how you interact with the 44ph platform.
When you create an account on the 44ph platform, we collect the following information:
To comply with anti-money laundering regulations and responsible gaming obligations, we collect identity verification documents, including:
When you make deposits, place bets, or request withdrawals, we collect:
When you access the 44ph platform, we automatically collect certain technical information:
When you contact 44ph customer support or communicate with us, we collect:
44ph collects personal data through multiple channels and methods:
Most of your personal data is provided directly by you when you:
Some data is collected automatically through technology when you use the 44ph platform:
In limited circumstances, we may receive data about you from third parties, including:
44ph uses your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account Management | To create, maintain, and manage your 44ph account; to authenticate your identity when you log in; to provide customer support. |
| Service Delivery | To process deposits and withdrawals; to enable you to place bets and play games; to calculate winnings and update your account balance; to deliver bonuses and promotions. |
| Legal Compliance | To verify your age and identity (KYC); to comply with anti-money laundering (AML) regulations; to meet regulatory reporting obligations; to respond to lawful requests from authorities. |
| Security & Fraud Prevention | To detect and prevent fraudulent activity, money laundering, and bonus abuse; to monitor for collusion and cheating; to protect the integrity of games and the platform. |
| Responsible Gaming | To enforce age restrictions; to monitor gambling behavior for signs of problem gambling; to implement deposit limits, loss limits, and self-exclusion; to provide access to support resources. |
| Marketing & Communications | To send promotional offers, bonuses, and updates (with your consent); to personalize your experience on the platform; to conduct market research and improve our services. |
| Analytics & Improvement | To analyze how players use the platform; to identify technical issues and improve performance; to develop new features and games; to optimize user experience. |
Marketing Communications: You can opt out of marketing emails at any time by clicking the "unsubscribe" link in any promotional email or by updating your communication preferences in your account settings. Even if you opt out of marketing, we will still send you essential service-related communications (e.g., account notifications, transaction confirmations, security alerts).
Under the Data Privacy Act of 2012, 44ph must have a lawful basis for processing your personal data. We rely on the following legal grounds:
Where we rely on consent as the legal basis, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
44ph does not sell, rent, or trade your personal data to third parties for their marketing purposes. However, we may share your data with the following categories of recipients in limited circumstances:
We share data with trusted third-party service providers who perform services on our behalf, including:
All service providers are contractually bound to protect your data and use it only for the purposes we specify.
We may disclose your personal data to government authorities, regulators, and law enforcement agencies when required by law or when necessary to:
In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you of any such change and ensure that the new entity continues to protect your data in accordance with this Privacy Policy.
We may share your data with other third parties where you have given explicit consent for us to do so.
Important: 44ph will never share your personal data with third parties for their own marketing purposes without your explicit consent. We do not sell player data to data brokers or advertising networks.
44ph retains your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specific retention periods vary depending on the type of data and the purpose for which it is held:
After the applicable retention period expires, we will securely delete or anonymize your personal data so that it can no longer be associated with you.
44ph takes the security of your personal data seriously and implements industry-standard technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction. Our security measures include:
While we implement robust security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your data to the best of our ability. If you become aware of any security vulnerability or unauthorized access to your account, please contact us immediately at [email protected].
44ph uses cookies and similar tracking technologies to enhance your experience on our platform, analyze usage patterns, and deliver personalized content. A cookie is a small text file stored on your device that allows us to recognize you when you return to the platform.
You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect your ability to use certain features of the 44ph platform. To learn more about managing cookies, visit your browser's help section.
You can also manage your cookie preferences through the cookie consent banner that appears when you first visit the 44ph platform.
Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data:
To exercise any of these rights, please contact our Data Protection Officer at [email protected]. We will respond to your request within 30 days. In some cases, we may need to verify your identity before processing your request.
Age Restriction: The 44ph platform is strictly for individuals aged 21 and above. We do not knowingly collect personal data from anyone under the age of 21. If you are under 21, you must not use the 44ph platform or provide any personal information to us.
If we become aware that we have inadvertently collected personal data from a person under the age of 21, we will take immediate steps to delete that information from our systems. If you believe that we may have collected data from a minor, please contact us immediately at [email protected].
Parents and guardians are encouraged to monitor their children's internet usage and to use parental control tools to prevent minors from accessing age-restricted content, including online gaming platforms.
44ph primarily operates within the Philippines and stores player data on servers located in the Philippines or in secure data centers within the Asia-Pacific region. However, some of our service providers (e.g., cloud hosting providers, payment processors, game suppliers) may be located outside the Philippines.
When we transfer your personal data to countries outside the Philippines, we ensure that appropriate safeguards are in place to protect your data in accordance with Philippine data protection standards. These safeguards may include:
If you have questions about international data transfers, please contact us at [email protected].
44ph reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. Any changes will be effective immediately upon posting the revised Privacy Policy on the 44ph platform. The "Last Updated" date at the top of this document indicates when the policy was most recently revised.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data. If we make material changes that significantly affect your rights, we will notify you by email (to the address associated with your account) or by displaying a prominent notice on the platform before the changes take effect.
Your continued use of the 44ph platform after any changes to this Privacy Policy constitutes your acceptance of the revised policy. If you do not agree to the changes, you must stop using the platform and close your account.
If you have any questions, concerns, or requests regarding this Privacy Policy or how 44ph handles your personal data, please contact our Data Protection Officer:
For complaints or concerns about how we handle your personal data, you may also contact the National Privacy Commission (NPC) of the Philippines:
Thank You: Thank you for trusting 44ph with your personal information. We are committed to protecting your privacy and handling your data with the highest standards of care and transparency. Your trust is the foundation of our relationship, and we take that responsibility seriously.
Industry-leading security measures and transparent data practices
All data transmitted to and from 44ph is protected with 256-bit SSL encryption — the same standard used by major banks and financial institutions.
We never sell, rent, or trade your personal information to third parties. Your data is yours, and we respect that.
Only authorized personnel can access your data, and all access is logged and monitored for security purposes.
We clearly explain what data we collect, why we collect it, and how we use it. No hidden practices or fine print surprises.
Access, correct, or delete your data anytime. We make it easy to exercise your privacy rights under Philippine law.
Questions about your data? Our dedicated privacy team is available 24/7 to address your concerns and requests.
At 44ph, we believe that great gaming experiences are built on trust. Join thousands of Filipino players who trust us to protect their personal information while delivering world-class entertainment.